Strategy - Category Archive

PageCrafter is Focusing on Visual Creators

We are pleased to announce that we are now focusing our efforts on clients that are “visual creators.” What are “visual creators” you ask? These are organizations like home builders, architects, and breweries that build or create something that we can show off with the right website design. We love big, beautiful, interactive websites. And we love working with those … Read More

Top 9 Biggest Problems with Small Business Websites

We works with tons of small businesses, and we’ve seen it all when it comes to websites. Certain types of problems come and go, but we thought we would make a list of some of the most common and easiest to fix ones. In general, we thought these were the most important ones to get right if you intend to … Read More

The Top 4 Most Important Ranking Factors for SEO

Last November, SEMrush.com made a splash with a new study alleging that the top four most important ranking factors for SEO had nothing to do with keywords or backlinks and everything to do with user behavior. Think about that. For years and years, search engine optimizers  have focused mostly or exclusively on tweaking keywords or building backlinks. And those things … Read More

9 Tips for Writing Effective Clickbait Headlines for Your Garbage Content

If you’re anything like me, you know that the only way to trick people in to visiting your crappy website is to manipulate them using clickbait titles on all of your articles. Of course you recognize that producing quality content would be better, but quality content doesn’t grow on trees and you can just as easily deceive people into thinking … Read More

What I’ve Learned from Video Games

Video games are just simplified versions of the challenges we face every day. As someone who has spent a lot of time over the years gaming, I have always tried to get something long-lasting out of what I was doing. I like to think of them as puzzles involving the concepts that make the world work. If you can master … Read More