The Importance of CLARITY in Your Website Copy

Clarity is at the heart of every good message, whether you are providing instructions to an employee or communicating your brand via your website. You can’t be vague and general on your website and expect to get any kind of point across. I subscribe to an awesome email newsletter from Philip Morgan, who specializes in helping technical firms, well… Specialize! … Read More

Saving Permalinks Doesn’t Update .htaccess File – WordPress Bug

Contents of the .htaccess file being empty

There is a bug in the current WordPress version (4.9.1) that prevents the .htaccess file from being updated properly when you save the permalinks. Evidently this bug existed in 4.9, but it is still a problem! I noticed this over the last week or two. On multiple WordPress sites, when I’ve gone to update the permalink structure, every page returns … Read More

Top 5 Reasons to Work with a Local Website Designer

So you are a new business looking to have a website built, or perhaps you’re an existing business looking to have your site re-designed. You’ve already read our primer on how to find a web development company, and you’re weighing the pros and cons of working with a local website designer.Depending on where you live, you might have a huge … Read More

What to Look for When Choosing a Web Hosting Company

I had a couple questions asked to me recently regarding website hosting, and I figured I would answer them briefly here! Q: What should I look for when choosing a web hosting company? A: Web hosting needs can vary wildly depending on your website and business needs. If you’re a small business with a basic website just getting started, you … Read More

WordPress Website for Burnsville Skin Clinic

We are happy to announce that we have launched the website for a great new skin clinic in Burnsville, MN: The Refinery Skin Clinic. The site is built on the WordPress platform in conjunction with X Theme. The built-in front-end editor allows these clients to make changes to their own website quickly and easily themselves. There’s no need for them … Read More

Website Design Trend – Knockout Backgrounds

Example of Knockout Backgrounds from Unmapped Brewing

Website design is a constantly changing field. What’s popular one year might be completely dead the next. Technologies come and go (anyone remember Flash?), and the devices people use to access the web change.And so here at PageCrafter, we are extremely interested in anticipating upcoming trends, and even in trying to create them ourselves. Enter: the Knockout Background.What are Knockout … Read More

Video Dashboard for WordPress – Now With Vimeo Support

Video Dashboard plugin in the WordPress Repository - Now with Vimeo Support

We just updated the plugin we have in the WordPress repository – Video Dashboard. As many of you already know, this plugin allows you to embed a streaming video into the dashboard of your WordPress website. For a couple years now I’ve been wanting to add Vimeo support to it, and I am happy to report that we have completed … Read More

“Too much content” isn’t the problem. Complexity is.

This picture represents the complexity you wish to avoid in a website.

A great website has lots of (great) content.You’ve probably heard at one time or another that having lots of text on your website is a bad thing. That visitors will see it and immediately begin hyperventilating and exit their browser in a panic.I’m here to tell you that it’s not that simple. It’s not content that’s bad, it’s complexity.When a … Read More