Clarity is at the heart of every good message, whether you are providing instructions to an employee or communicating your brand via your website. You can’t be vague and general on your website and expect to get any kind of point across. I subscribe to an awesome email newsletter from Philip Morgan, who specializes in helping technical firms, well… Specialize! … Read More
So you are a new business looking to have a website built, or perhaps you’re an existing business looking to have your site re-designed. You’ve already read our primer on how to find a web development company, and you’re weighing the pros and cons of working with a local website designer.Depending on where you live, you might have a huge … Read More
We are happy to announce that we have launched the website for a great new skin clinic in Burnsville, MN: The Refinery Skin Clinic. The site is built on the WordPress platform in conjunction with X Theme. The built-in front-end editor allows these clients to make changes to their own website quickly and easily themselves. There’s no need for them … Read More
Website design is a constantly changing field. What’s popular one year might be completely dead the next. Technologies come and go (anyone remember Flash?), and the devices people use to access the web change.And so here at PageCrafter, we are extremely interested in anticipating upcoming trends, and even in trying to create them ourselves. Enter: the Knockout Background.What are Knockout … Read More
A great website has lots of (great) content.You’ve probably heard at one time or another that having lots of text on your website is a bad thing. That visitors will see it and immediately begin hyperventilating and exit their browser in a panic.I’m here to tell you that it’s not that simple. It’s not content that’s bad, it’s complexity.When a … Read More
It’s easy to take for granted that people visiting your website don’t have the background with your company and website that you do. While you may think it is easy to place an order for something or navigate the services section of your website, first time users could be having a pretty hard time getting to the information they want. … Read More
