Website Design for Minneapolis Security Company GSSC

We’re excited to share a recently completed website design project for General Security Services Corporation (GSSC), a Minneapolis-based security company that has been protecting people and property since 1946.

GSSC is one of the largest privately held, full-service security companies in the Midwest. With a long history, multiple office locations, and a wide range of services, they needed a website that could effectively represent their organization while making it easy for potential customers to find the right solutions.

Our team at PageCrafter handled the website design and WordPress development, creating a refreshed online presence that brings GSSC’s different services and divisions together under one cohesive website.

One Company, Two Distinct Security Divisions

One of the biggest considerations in this project was how to organize GSSC’s services.

The company operates two primary divisions, each with a different focus:

Midwest Patrol provides professional security guard services, mobile patrols, and patrol alarm response. Their services are built around trained personnel, visible security presence, and protecting facilities and people throughout the region.

Unum Security Technologies focuses on electronic security solutions, including video surveillance, access control, intrusion detection, fire alarm services, and remote monitoring.

These are two very different types of services, but they’re part of the same organization.

We designed the new homepage to introduce both divisions immediately, helping visitors understand GSSC’s capabilities and choose the services they’re interested in.

Each division also has its own dedicated section of the website, with an overview page and individual pages explaining its services in greater detail.

This structure gives GSSC a unified online presence without forcing two distinct areas of the business into the same presentation.

Clear Navigation and Dedicated Service Pages

With a business as diverse as GSSC, organizing the content was just as important as the visual design.

We wanted visitors to be able to find information quickly, whether they were researching security guard services, looking into electronic security technology, or exploring employment opportunities.

The new website includes dedicated pages for services ranging from mobile patrol and alarm response to video surveillance, access control, and monitoring.

We also incorporated a comprehensive Markets Served section, highlighting industries such as manufacturing, property management, healthcare, transportation, construction, and financial services.

This gives potential customers another way to explore GSSC’s capabilities based on the needs of their particular industry.

Throughout the website, we focused on creating a clear structure with descriptive headings, organized content, and straightforward navigation.

A Professional Design That Reflects the Business

For a company providing security services, establishing credibility is especially important.

GSSC has been in business for decades, and the website needed to reflect that experience while presenting the company as a modern, forward-looking organization.

We worked with the client to incorporate photography and relevant imagery throughout the design, using visuals to complement the content and showcase the different services.

The new layouts combine prominent imagery, clear typography, and organized content sections to create a professional presentation across the website.

We also paid particular attention to making the two divisions feel connected visually while allowing each to highlight its own services.

The result is a design that better communicates the size, experience, and capabilities of the organization.

Helping Customers and Job Applicants Find What They Need

In addition to showcasing services, the new website needed to serve several practical purposes.

One important feature is the contact form, which allows visitors to specify the nature of their inquiry. Submissions can then be directed to the appropriate recipients, helping the company manage different types of requests.

We also developed a dedicated Careers section featuring information about GSSC’s mission, company culture, employee experiences, and employment opportunities.

The contact page includes office locations and service areas, making it easier for visitors to understand GSSC’s geographic coverage and find the appropriate contact information.

These features help make the website useful not just as a marketing tool, but as a resource for prospective customers, employees, and other visitors.

Built on WordPress

As with many of our website design projects, we built the new GSSC website using WordPress.

WordPress provides a flexible platform for managing a website with numerous pages, services, and sections. It also gives organizations the ability to update their content and expand their websites as their needs evolve.

The site includes a Newsroom section for publishing company news and updates, along with the ability to maintain and expand its service information over time.

Our WordPress development services are focused on creating websites that are not only attractive at launch, but practical to manage in the years that follow.

Another Minnesota Website Design Project Complete!

We’re proud to have helped bring GSSC’s new website to life.

It’s a good example of how website design goes beyond simply making a business look good online. When a company offers a broad range of services, the way information is organized and presented can make a significant difference in how visitors experience the business.

You can explore the finished project at GSSC.net.

Need a New Website for Your Business?

At PageCrafter, we provide professional website design in Minneapolis and throughout Minnesota. We specialize in WordPress websites for businesses that want a professional online presence without the hassle of managing all the technical details themselves.

Whether you’re replacing an outdated website or building something new, we’d love to help.

Take a look at more examples of our work or contact us to discuss your project.