LAUNCHING A WEBSITE – Our Process

We’ve launched hundreds of websites, and learned a thing or two along the way.

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This process helps us to ensure that everything gets taken care of when your site is launched. It is separated into a handful of sections to aid us in knowing when each step needs to get done.

1. Before the Site is Moved

  • Verify there is a favicon
  • Update all the plugins and files
  • Visually inspect every page and make sure everything looks correct
  • View the site on a mobile device and make sure everything works
  • Verify the old pages will redirect to the new ones, if necessary
  • Verify each page has a proper SEO title and description
  • Check for a credits link if applicable
  • Does the new site need an SSL Certificate? If so, deal with that now.

2. The Launch

  • Export the website using Duplicator
  • Upload files to new server
  • Extract the website
  • Set local host file to test the site before changing DNS
  • Search database for any lingering references to test URL
  • Configure any plugins that couldn’t be done at test location such as payments, newsletters, and others
  • If SSL is needed, ensure it is functioning
  • Change DNS host record to point to new location

3. Post-Launch

  • Check to verify robots.txt isn’t preventing search traffic
  • Search the database for links to test location, replace if necessary
  • Search the site FILES for links to test location, replace if necessary (note that we generally strive to never include hard-coded site links in template files)
  • Verify both www and non-www versions of the site work
  • Verify that there is an active theme license, if applicable
  • Check to make sure Google Analytics is loading
  • Ensure backup, security, and anti-spam plugins are installed and activated
  • Verify the correct destination for contact form submissions
  • Test all contact forms
  • Test all site links
  • Test old site locations and Google-indexed pages to ensure they are redirecting
  • Have client verify everything looks correct
  • Alter test location to redirect to live site, if applicable
  • Delete any unnecessary users, “Hello World” posts and comments, or other dummy content
  • If we are hosting, add this site to the uptime monitoring tool

Bonus – Migrating Site Tutorials

Congratulations, the site is live!

 

What’s Your Project?

We bring ideas to life in the form of clean, elegant websites. We would love to hear from you about your next project.

 
 

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