So you’re stuck at home wondering how you can increase sales and grow your small business. Your options are limited and there are only so many things you can do with your limited budget.
That begs the question: what investment would give you the best and easiest ROI right from your home?
I believe the answer is, without a doubt: better website hosting!
Here’s the thing: you’ve already spent thousands on your website. You’ve worked hard on the content and worked on the branding and the site is perfect. But it’s slow.
And unfortunately, a slow website doesn’t just mean that it’s frustrating to use. It means that people won’t buy from you.
Increasing your website speed drastically improves website conversions. And website hosting is by far the single most-important factor when it comes to your website speed.
I’ve got some great news for you! Quality hosting is both easy to switch to and inexpensive. Let me explain:
- Most premium website hosts, including us, will migrate your website to their servers at no additional charge. You just hand over the keys and they’ll do it all for you.
- The price for high-end hosting is almost negligible for most small businesses. For most websites, we can provide it for a mere $25/month. It’s really not a big investment.
So let’s run some quick numbers!
Let’s say you’re a small business selling a $100 service. If upgrading hosting doubles your conversion rate from 10 sales to 20, that’s an additional $1000/month in additional revenue every single month.
If you were already paying $10/month on your cheap hosting and now you’re paying $25, that’s a $15/month investment that brings in an extra $1000, yielding an impressive ROI of more than 6500%. And you didn’t even have to lift a finger.
It really is a no-brainer. There are plenty of premium website hosts out there. Make sure you do some research to make sure they actually provide speedy services.
In addition to including free migration, many (including us) consider themselves “managed hosting” providers, meaning that they literally handle all hosting-related issues for you included in the price. Don’t ever want to sit on the phone with customer service again? Good news! You don’t have to.
So if you’re looking for an easy way to improve the effectiveness of your marketing and website, I strongly encourage you to take a look at your website hosting. It may have made sense to skimp on it when you were just getting started, but if you’re an established business there’s really no excuse.
If you’d like help choosing a provider or are interested in learning more about our Managed WordPress Hosting services, feel free to reach out to me by phone at 952-457-4746 or by email at email@example.com. Or if you’re feeling shy you can use the contact form below.