The Picky/Vision Matrix – Why Some Clients are So Much Easier than Others

The Picky/Vision Matrix – Why Some Clients are So Much Easier than Others Over the years, I’ve worked with a huge variety of clients. Many have been incredible. Most have been good or great. And a handful have been nightmares. If you’re a web designer, developer, graphic designer, or any other type of creative who produces something for your small … Read More

How to Take Amazing Photos for your Website

How to Take Amazing Photos for your Website So you’ve decided to take the photos destined for your website. You have a camera and boundless optimism and are ready to get going. Not sure where to begin? You’ve come to the right place!Luckily, taking website photos doesn’t require any particular or difficult tricks to pull off. Photography fundamentals apply here … Read More

Top 7 Reasons NOT to Hire a Local Website Designer

Top 7 Reasons NOT to Hire a Local Website Designer Generally most people like to work with a local website designer. But what works for one business might not work for another! In this post, we’ll be going through the top 7 reasons why you might not want to work with a local design company. If any of the following … Read More

New Website Woes – What’s Normal?

So you’ve just launched your brand new website design. You’ve gone through weeks or months of development and revisions, and you’re so excited to show it off to the world. But then… A confused text from a client whose just visited your new site. “I can’t navigate to any of the sub-pages on my phone!” he says. Your mind immediately … Read More

WordPress Site Keeps Going Down – Solutions

WordPress Site Keeps Going Down – Solutions So your WordPress website keeps going offline on a regular basis and you don’t know what to do. Never fear! We’ve seen it all. If your site is going down consistently, there is a cause and we’re going to find it. If your site goes down just once, take a look at our … Read More

The Importance of CLARITY in Your Website Copy

Clarity is at the heart of every good message, whether you are providing instructions to an employee or communicating your brand via your website. You can’t be vague and general on your website and expect to get any kind of point across. I subscribe to an awesome email newsletter from Philip Morgan, who specializes in helping technical firms, well… Specialize! … Read More

Top 5 Reasons to Work with a Local Website Designer

So you are a new business looking to have a website built, or perhaps you’re an existing business looking to have your site re-designed. You’ve already read our primer on how to find a web development company, and you’re weighing the pros and cons of working with a local website designer.Depending on where you live, you might have a huge … Read More

WordPress Website for Burnsville Skin Clinic

We are happy to announce that we have launched the website for a great new skin clinic in Burnsville, MN: The Refinery Skin Clinic. The site is built on the WordPress platform in conjunction with X Theme. The built-in front-end editor allows these clients to make changes to their own website quickly and easily themselves. There’s no need for them … Read More

Website Design Trend – Knockout Backgrounds

Example of Knockout Backgrounds from Unmapped Brewing

Website design is a constantly changing field. What’s popular one year might be completely dead the next. Technologies come and go (anyone remember Flash?), and the devices people use to access the web change.And so here at PageCrafter, we are extremely interested in anticipating upcoming trends, and even in trying to create them ourselves. Enter: the Knockout Background.What are Knockout … Read More

“Too much content” isn’t the problem. Complexity is.

This picture represents the complexity you wish to avoid in a website.

A great website has lots of (great) content.You’ve probably heard at one time or another that having lots of text on your website is a bad thing. That visitors will see it and immediately begin hyperventilating and exit their browser in a panic.I’m here to tell you that it’s not that simple. It’s not content that’s bad, it’s complexity.When a … Read More